Property and Society
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From the early 1990s to the present, shopping venues have evolved profoundly. Shopping mall spaces are no longer just places for shopping, but real points of encounter and social growth, capable of combining consumption, entertainment, information and relationship with different segments of the population. Today, 97.4% of Italians enter a shopping center at least once a year.<\/p>\n
In this context,\u00a0PTA Group<\/strong>\u00a0has built an integrated system of solutions to support Owners and Management Companies in the daily challenge of renewing the public experience and enhancing the value of spaces in an increasingly effective way.<\/p>\n The company specializes in the\u00a0Digitization of common spaces<\/strong>, aiming to enhance every square inch of the galleries. From this vision came the\u00a0infopoint<\/strong>, the first prototypes of\u00a0interactive screens<\/strong>, i\u00a0ledwall<\/strong>\u00a0and the\u00a0spectacular installations<\/strong>: an ecosystem of tools that has transformed Italian commercial venues into\u00a0interactive media<\/strong>.<\/p>\n This ability to innovate has made it possible to attract many brands, from very different sectors, interested in using the\u00a0temporary store<\/strong>\u00a0(speciality leasing<\/strong>) to meet directly with consumers. PTA Group has complemented this operational know-how with the\u00a0Integrated management of dozens or hundreds of stores simultaneously<\/strong>, dealing with the\u00a0staff<\/strong>\u00a0(from recruitment to training) and the\u00a0store refills<\/strong>, building a\u00a0imposing logistic structure<\/strong>.<\/p>\n The\u00a0events at commercial venues<\/strong>\u00a0represent an additional piece of the proposal: tools to increase footfall, enrich the visitor experience, and provide new communication opportunities for brands.<\/p>\n The introduction of the\u00a0infopad with wayfinder function<\/strong>\u00a0added new engagement opportunities to the chain of services and immersive experiences, helping to make the audience's stay at venues even more enjoyable and smooth.<\/p>\n Targeting Families is of paramount importance to the fortunes of Centers : an experience where children are involved and happy and parents free to take care of consumption is the perfect cocktail. PTA Group has always worked to ensure this outcome through a mix of solutions that offers the creation and management of the\u00a0Kids Area and Entertainment Services\u00a0<\/b>related to them such as the events and celebrated\u00a0Boobaloo toy cars<\/b>, PTA Group's worldwide patent present throughout Europe with 2,500 installations.<\/p>\n And finally Gift Card<\/b>, the service for which PTA Group is the absolute leader in Italy and Europe with 250,000 cards sold each year (and growing steadily) : an extraordinary customer loyalty tool, a pre-paid card on a Mastercard platform (registered trademark symbol) that can be given as a gift or paid by companies to employees as part of their welfare policies.<\/p>\n<\/div><\/div><\/div><\/div><\/div>