Branded
Payment
Branded
Payment
Gift Cards referred to the Brand or to a Shopping Places are an extraordinary marketing terminal to engage the public and push them to the brands' locations, whether they are in a Shopping Places, an Airport or a City Center.
PTA Group has in-depth know-how in this regard and has learned over time to develop not only the Card with all the necessary formal legal features, but also to include payment with branded card within promotional and marketing mechanics that are part of the consultancy offered to brands.
PTA Group's know-how in this area was formed during a major business journey that led to the establishment of a dedicated company - PTA Payment Solutions - that created a technological, logistical and marketing infrastructure capable of supporting the sale of hundreds of thousands of cards in more than 150 Shopping Places throughout Europe.
The growth in Gift Card sales-which will exceed 60 million by 2025-is due to both the public's growing familiarity with branded payment instruments and the attention of companies that find the gift tool attractive from a corporate welfare perspective.
