Advertising

Advertising

PTA Group is the owner and publisher of the most important communication circuit of screens inItalian Shopping Places.
It is an extraordinarily effective media that intercepts a particularly consumer-prone audience. The name of the circuit illustrates the mission: RPM - Retail Proximity Media.

It is a Circuit with these characteristics

304 million individual visits

in 60 Italian Premium Shopping Places

Coverage of 107 provinces

out of the total of 110 Italian provinces

120+ minutes of stay

average per visitor

40% of the public

between the ages of 25 and 45

700 Screens

traditional

50 screens

 Big Impact 

Big Data Platform

DATA CONSULTATION VIA INTERACTIVE DASHBOARD

The Big Data Platform, developed by PTA and certified by a methodological note from Accenture, enables monitoring of flows within Shopping Places, returning in-depth knowledge of campaign outcomes.

The analyzed data are grouped and returned to the client on a weekly basis through a dedicated dashboard.

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