PTA Group's expertise - directly and through its sister company Ama Eventi - in the field of designing and organizing events on the ground is often used to direct the public to the stations created for the Brands. Sometimes the interaction is taken directly to the places where the target audience is most present in the vicinity of large events, fairs and exhibitions, where mobile stations full of promotional mechanics are set up to incentivize consumers to go - at a later time - to the places where the brand is present within Shopping Places.

In this sense PTA Group is the ideal partner to design a comprehensive customer journey close to the tastes and passions of the brands' target audience.