The conception and organization of events in Shopping Places is one of the first activities that PTA proposed in its history, since the 1990s, even before the establishment of PTA Group (2005).

Today the Group organizes more than 500 events per year and has structured itself with a dedicated company - Ama Eventi - and 3 logistics centers in the territory. The activity in Shopping Places has evolved with the introduction of increasingly sophisticated Engagement and Lead Generation methodologies.

Quickness in organizational set-up and ability to source smart and sustainable gadgets have become the Group's hallmarks in this area of activity.