We Are A Group Of Skilled Developers And Programmers.
In Store Marketing,
Loyalty & Communication
The presence of stores naturally evokes the theme of in-store traffic and how to attract, retain and convert visitors into buyers. In the age of show-rooming and continuous connection in search of news and business offers, PTA Group has experimented with a set of solutions designed to spectacularise experiences and increase the likelihood of turnover.
Part of these solutions are the engagement activities aired through ledwalls, interactive screens and digital showcases, digital signage systems but also contests and evolved window decals that follow precise editorial schedules to accompany the flow of events and occasions in the consumer calendar.
Even the branded currency systems are part of those solution sets: these are gift cards that combine with loyalty systems to enable brands to place consumers on periodic consumption paths that are always motivated and justified by specific benefits.
An ongoing commitment to creativity and to devising opportunities for consumer engagement and solicitation has led PTA Group to cultivate and develop specific retailer-oriented communication skills. Increasingly, in fact, stores are becoming real media, and PTA Group conceives and creates content to make the most of them and connect them with consumers.
